Customer Value Generation in Banking

Name: Customer Value Generation in Banking
Brand: Springer International Publishing AG
SKU: 9783319368795
Price: 51.76 EUR
Availability: InStock

The Zurich Model of Customer-Centricity

Автор: Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

Език:

Корици: С меки корици

Издател: Springer International Publishing AG

Наличност: Външен склад

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51.76 € 101.24 лв

The banking sector is undergoing a process of fundamental transformation - mainly due to the challen...

Информация за книгата

Автор

Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

217

EAN

9783319368795

ISBN

3319368796

Enbook ID

15194014

Издател

Springer International Publishing AG

Теглоt

342

Размери

232 x 155 x 16

Пълно описание

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

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Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също