Книга Customize the Brand - Make it More Desirable & Profitable Torsten H. Nilson

Customize the Brand - Make it More Desirable & Profitable

Автор: Torsten H. Nilson
Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 10-18 дни
52.35 102.39 лв
This book explores the increasingly important topic of brand building within the one-to-one concept....

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2002
страници
192
EAN
9780470848227
ISBN
0470848227
Enbook ID
04886137
Издател
Теглоt
464
Размери
169 x 246 x 17

Пълно описание

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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