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Data Analysis in Business Research

A Step-By-Step Nonparametric Approach

Автор: D. Israel

Език:

Корици: С меки корици

Издател: SAGE Publications India Pvt Ltd

Наличност: Външен склад

Изпращаме след 14-20 дни

26.76 € 52.33 лв

While there are books focusing on parametric tests, the domain of nonparametric tests is mostly unex...

Информация за книгата

Автор

D. Israel

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

320

EAN

9788178298757

ISBN

8178298759

Enbook ID

05048073

Издател

SAGE Publications India Pvt Ltd

Теглоt

506

Размери

186 x 243 x 16

Пълно описание

While there are books focusing on parametric tests, the domain of nonparametric tests is mostly unexplored. Data Analysis in Business Research: A Step by Step Nonparametric Approach brings under one umbrella all the major nonparametric statistical tools that can be used by undergraduate and postgraduate students of all disciplines, especially students of Research Methods in Social Sciences and Management Studies, in their dissertation work. Students face difficulty in analyzing data collected from small samples; they end up reporting mere percentage analysis which results in the loss of information collected. Hence there is a need to create awareness among students and researchers about the application of major nonparametric tools that can be applied confidently without worrying about sample size, scale of measurement, normality assumptions or other parameters of that nature. The lucid presentation of the step-by-step procedures, explaining in simple English how to perform each of the major nonparametric tests, is a major attraction of the book. The book, which also has a comprehensive question bank, assumes minimal or little knowledge of statistics on the part of the reader. This book will also be informative for Marketing Research professionals and organisations, consultancies and organisations of economic research.