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Книга Data-Driven Approaches for Effective Managerial Decision Making Himanshu Sharma

Data-Driven Approaches for Effective Managerial Decision Making

Автор: Himanshu Sharma
Език: Английски език
Корици: С твърди корици
Издател: IGI Global
Наличност: Външен склад
Изпращаме след 10-18 дни
285.88 € 559.14 лв
In today's competitive market, a manager must be able to look at data, understand it, analyze it, an...

Информация за книгата

Автор
Himanshu Sharma
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2023
страници
360
EAN
9781668475683
ISBN
1668475685
Enbook ID
43374529
Издател
IGI Global
Теглоt
874
Размери
183 x 260 x 24

Пълно описание

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

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