Deceptive Brands

Name: Deceptive Brands
Brand: GlobeEdit
SKU: 9786138254379
Price: 72.91 EUR
Availability: InStock

Автор: Manuel Qui?ones

Език:

Корици: С меки корици

Издател: GlobeEdit

Наличност: Външен склад

Изпращаме след 8-11 дни

72.91 € 142.59 лв

The neurosales help us measure the reactions of our customers against products or services we offer,...

Информация за книгата

Автор

Manuel Qui?ones

Език

Английски език

Корици

Книга - С меки корици

Издадена

2018

страници

352

EAN

9786138254379

Enbook ID

20833693

Издател

GlobeEdit

Теглоt

542

Размери

150 x 220 x 21

Пълно описание

The neurosales help us measure the reactions of our customers against products or services we offer, not to force them to buy. They help us understand why customers say what they say and do what they do. This new tool is much more effective, because many times our clients have difficulty articulating their feelings or perceptions are distorted due to the process of further rationalization. At the time when you think about feelings, they are altered and the act of observation changes reality. The main benefit of neurosciences is based on obtaining information in real time about the brain areas involved and activated during the perceptual process. That's why we now know that 95% of purchasing decisions are set in the subconscious part of the brain and because of this most of our buying decisions are impulsive, not rational.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Deceptive Brands

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също