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Книга Decoding Ad Culture Dr. Harisur (North South University) Rahman

Decoding Ad Culture

Автор: Dr. Harisur (North South University) Rahman
Език: Немски език
Корици: С твърди корици
Издател: Lexington Books
Наличност: Външен склад
Изпращаме след 10-18 дни
136.64 € 267.24 лв
This work critically examines the influence of Western multinational companies in South Asia. The au...

Информация за книгата

Автор
Dr. Harisur (North South University) Rahman
Език
Немски език
Корици
Книга - С твърди корици
Издадена
2024
страници
330
EAN
9781666943160
ISBN
1666943169
Enbook ID
45790455
Издател
Lexington Books
Теглоt
634
Размери
152 x 229

Пълно описание

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

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