Английски език
This practical guide gives you the tools to effectively measure the impact of digital content for library, museum, archive and media-based memory organisations. Measuring the impact of digital content and how it affects the various benefiting communities will lead to improved evidence-based decision making and sustainability planning in organisations and by national policy makers and funders. Part One of this book debates the key issues driving sustainability and investigates the pressures on assessing and delivering impact. It sets these in the context of a changing digital landscape beset by disruptive technologies and economic uncertainty. The book considers the role of value in memory organisations and how they reach value judgments for digital content and how their stakeholders respond. Part Two provides the reader with a complete Balanced Impact Value Model (BIVM) for demonstrating that impact is delivered by digital resources. The model is presented in five clear stages supported by a comprehensive set of methods, tools and case studies/scenarios. Readership: Information professionals, policy makers and funding bodies in libraries, museums, archives and media-based memory organisations.
