Книга Delta Project Arnoldo C. Hax

Delta Project

Discovering New Sources of Profitability in a Networked Economy

Език: Английски език
Корици: С твърди корици
Издател: Palgrave Macmillan
Наличност: Външен склад
Изпращаме след 14-21 дни
56.71 110.91 лв
Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and U...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2001
страници
278
EAN
9780333962459
Enbook ID
04600702
Издател
Теглоt
612
Размери
157 x 242 x 22

Пълно описание

Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and Unilever, "The Delta Project" provides a model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock in", this book provides a fundamental shift in the way we think about competitive positioning.

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