Design Leadership Ignited

Name: Design Leadership Ignited
Brand: Stanford University Press
SKU: 9781503613966
Price: 32.63 EUR
Availability: InStock

Elevating Design at Scale

Автор: Gerda Gemser, Giulia Calabretta

Език:

Корици: С твърди корици

Издател: Stanford University Press

Наличност: Външен склад

Изпращаме след 14-21 дни

32.63 € 63.83 лв

Design leadership at scale requires leaders who design the design function, establish a thriving env...

Информация за книгата

Автор

Gerda Gemser, Giulia Calabretta

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2022

страници

240

EAN

9781503613966

ISBN

1503613968

Enbook ID

35340825

Издател

Stanford University Press

Теглоt

538

Размери

237 x 161 x 26

Пълно описание

Design leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries. Based on these insights, Design Leadership Ignited delineates a pathway to design excellence, which includes establishing a forward-looking strategy and an adequate organizational structure for the design function, empowering the design team, and scaling the impact of design across the entire organization. This book takes the position that a core challenge in the journey towards design excellence is the need to recognize and balance the often-contradictory objectives and activities that design leaders encounter. Combining their practitioner experience and research, the authors provide a framework to embrace the complexity of design leadership that will elevate design at scale.

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Design Leadership Ignited

Elevating Design at Scale

Информация за книгата

Пълно описание

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