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Destination Marketing

Name: Destination Marketing
Brand: Taylor & Francis Ltd
SKU: 9780367469535
Price: 220.04 EUR
Availability: InStock

Essentials

Автор: Pike, Steven (University of Queensland, Australia)

Език:

Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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Destination Marketing offers the reader an integrated and comprehensive overview of the key challeng...

Информация за книгата

Автор

Pike, Steven (University of Queensland, Australia)

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2020

страници

324

EAN

9780367469535

ISBN

0367469537

Enbook ID

32807199

Издател

Taylor & Francis Ltd

Теглоt

780

Размери

189 x 246

Пълно описание

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new third edition has been revised and updated to include:

27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19

Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points

New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing

Links to free access of the author’s journal articles on destination marketing

Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.