Developing Innovative Organizations

Name: Developing Innovative Organizations
Brand: PALGRAVE MACMILLAN
SKU: 9780230289420
Price: 105.64 EUR
Availability: InStock

Автор: Benoit Gailly

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

105.64 € 206.62 лв

Combining insights from leading academic research and experienced managers with concrete examples fr...

Информация за книгата

Автор

Benoit Gailly

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2010

страници

209

EAN

9780230289420

ISBN

0230289428

Enbook ID

04040353

Издател

PALGRAVE MACMILLAN

Теглоt

488

Размери

164 x 245 x 20

Пълно описание

Combining insights from leading academic research and experienced managers with concrete examples from international companies, this book examines the capabilities organizations must develop if they want to successfully compete in innovation-intensive environments. It provides a systematic roadmap to understand what innovation is, why it matters, how it can be managed and how it can help your organization to grow and create value. In particular, this book is aimed at helping all the victims of the numerous myths that prevail regarding innovation: - That innovation means first and foremost being more creative and coming up with something completely new. - That being more innovative always implies spending more on R&D and generating more new ideas. - That innovation is a good thing for all businesses, all the time. The author provides managers with effective frameworks and tools allowing them to better develop the entrepreneurial resources and strategic visions required to identify innovation opportunities, assess their potential and bring them to market

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Пълно описание

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