Developing your Integrated Marketing Communication Plan

Name: Developing your Integrated Marketing Communication Plan
Brand: McGraw-Hill Education
SKU: 9781743072479
Price: 81.37 EUR
Availability: InStock

Автор: David Waller

Език:

Корици: С меки корици

Издател: McGraw-Hill Education

Наличност: 50% вероятност

Ще претърсим света

81.37 € 159.15 лв

In a highly competitive market it is vital to effectively communicate the message of your product, s...

Информация за книгата

Автор

David Waller

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

132

EAN

9781743072479

ISBN

1743072473

Enbook ID

02116010

Издател

McGraw-Hill Education

Теглоt

285

Размери

200 x 250 x 9

Пълно описание

In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.

Може също да ви хареса