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Книга Development Communication - Reframing the Role of the Media Thomas L McPhail

Development Communication - Reframing the Role of the Media

Автор: Thomas L McPhail
Език: Английски език
Корици: С меки корици
Издател: John Wiley and Sons Ltd
Наличност: Външен склад
Изпращаме след 10-18 дни
45.40 € 88.80 лв
In Development Communication, top media scholars explore the details of communication in areas whe...

Информация за книгата

Автор
Thomas L McPhail
Език
Английски език
Корици
Книга - С меки корици
Издадена
2009
страници
254
EAN
9781405187947
ISBN
1405187948
Enbook ID
04391368
Издател
John Wiley and Sons Ltd
Теглоt
380
Размери
156 x 229 x 14

Пълно описание

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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