Different market, different practice?

Name: Different market, different practice?
Brand: LAP Lambert Academic Publishing
SKU: 9783659277382
Price: 50.87 EUR
Availability: InStock

How companies use Social Media in the USA, Japan and Germany

Автор: Petter Rudwall, Oskar Norlander, Johan Kos

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Налично при издателя, по поръчка

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This book was written in order to research how companies usage of Social Media differ depending on w...

Информация за книгата

Автор

Petter Rudwall, Oskar Norlander, Johan Kos

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

EAN

9783659277382

Enbook ID

07067222

Издател

LAP Lambert Academic Publishing

Теглоt

118

Размери

150 x 220 x 4

Пълно описание

This book was written in order to research how companies usage of Social Media differ depending on which country they operate in. Little prior research had been done on whether companies in different countries use Social Media differently. This book was a first attempt to identify nuances in the field of country-specific characteristics in companies Social Media usage. 21 interviews with seven Social Media practitioners on the US, Japanese and German market were conducted. The findings showed that there are differences between how companies communicate, interact and measure Social Media. In conclusion, on the US market, companies that are successful in Social Media put emphasis on asking questions and listening to their consumers answers. On the Japanese market, companies that perform well drive interaction through sales promotion, and successful German companies tailor their communication to ultimately generate loyalty.

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Different market, different practice?

How companies use Social Media in the USA, Japan and Germany

Информация за книгата

Пълно описание

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