Книга Digital Advertising Jeremiah Lynwood

Digital Advertising

Issues & Trends in an Online World

Автор: Jeremiah Lynwood
Език: Английски език
Корици: С меки корици
Издател: Nova Science Publishers Inc
Наличност: 50% вероятност
Ще претърсим света
109.62 214.40 лв
The United States is the world''s largest advertising market. Advertising has been -- and continues...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2014
страници
82
EAN
9781631177859
ISBN
9781631177859
Enbook ID
06428221
Теглоt
186
Размери
229 x 155 x 7

Пълно описание

The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

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