Digital Influence on Consumer Habits

Name: Digital Influence on Consumer Habits
Brand: EMERALD PUB LTD
SKU: 9781804553435
Price: 116.93 EUR
Availability: InStock

Автор: Pooja Kansra, S L Gupta

Език:

Корици: С твърди корици

Издател: EMERALD PUB LTD

Наличност: Външен склад

Изпращаме след 14-21 дни

116.93 € 228.69 лв

Customers are now highly influenced by digital marketing and ease of purchase, level of service, tec...

Информация за книгата

Автор

Pooja Kansra, S L Gupta

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2024

страници

272

EAN

9781804553435

ISBN

1804553433

Enbook ID

44505880

Издател

EMERALD PUB LTD

Теглоt

424

Пълно описание

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.

For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Digital Influence on Consumer Habits

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