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Книга Digital Marketing Dave Chaffey

Digital Marketing

Автор: Dave Chaffey, Fiona Ellis-Chadwick
Език: Английски език
Корици: С меки корици
Издател: PEARSON Education Limited
Наличност: 50% вероятност
Ще претърсим света
239.87 € 469.14 лв
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digita...

Информация за книгата

Автор
Dave Chaffey, Fiona Ellis-Chadwick
Език
Английски език
Корици
Книга - С меки корици
Издадена
2019
страници
576
EAN
9781292241579
ISBN
1292241578
Enbook ID
21205958
Издател
PEARSON Education Limited
Теглоt
1060
Размери
196 x 263 x 15

Пълно описание

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new GÇÿEssential Digital SkillsGÇÖ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

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