Disappearing Architecture

Name: Disappearing Architecture
Brand: VDM Verlag
SKU: 9783639304954
Price: 81.61 EUR
Availability: InStock

Reconnecting the City to its building fabric

Автор: Vera Guo

Език:

Корици: С меки корици

Издател: VDM Verlag

Наличност: Налично при издателя, по поръчка

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81.61 € 159.61 лв

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for a...

Информация за книгата

Автор

Vera Guo

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

220

EAN

9783639304954

ISBN

3639304950

Enbook ID

06837461

Издател

VDM Verlag

Теглоt

327

Размери

152 x 229 x 13

Пълно описание

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for attention, creating a visually chaotic battlefield of logos, brand names, and flashing lights. Structures themselves recede into the background behind this visual confusion, withdrawing completely under giant billboards that are plastered with images and LED lights. In the visual order, architecture comes second, if at all, behind graphics and media messages. Building facades are now covered with flat images and advertisements which use savvy marketing schemes. More explicit images, brighter lights, and larger movements are now required to make an impact. As media facades are such a large part of the competitive communications industry, these facades have come to influence architectural practices which are in danger of succumbing to the demands of the ad industry. It is thus important to create a balance between media and architecture, which is mutually beneficial to both. Architecture can be preserved while advertisements can also flourish.

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Disappearing Architecture

Reconnecting the City to its building fabric

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също