Книга Discourse Power Address Stuart Price

Discourse Power Address

The Politics of Public Communication

Автор: Stuart Price
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: 50% вероятност
Ще претърсим света
226.93 443.84 лв
Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive'...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2006
страници
264
EAN
9780754648185
ISBN
0754648184
Enbook ID
04679695
Издател
Теглоt
650
Размери
156 x 234

Пълно описание

Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive' address; strategic communication employed that simulates intimacy in authoritarian address and masks a drive to power. Stuart Price's revealing and challenging work examines this 'Discourse Power Address', whereby the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Providing a cross-disciplinary, original and clear-sighted contribution to the debate on language and power, the book focusses on Election broadcasts, political speeches, TV commercials and corporate advertisements in order to evaluate competing perspectives on the creation and circulation of meaning. The book will provide an essential resource for lecturers, researchers, students, activists and policy-makers.

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