Do Small Enterprises study Competitors?

Name: Do Small Enterprises study Competitors?
Brand: VDM Verlag
SKU: 9783639331981
Price: 81.57 EUR
Availability: InStock

Автор: Arie Barendregt

Език:

Корици: С меки корици

Издател: VDM Verlag

Наличност: Налично при издателя, по поръчка

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81.57 € 159.54 лв

This unique Doctorate thesis addresses the knowledge gap regarding competitor study practices in sma...

Информация за книгата

Автор

Arie Barendregt

Език

Английски език

Корици

Книга - С меки корици

Издадена

2011

страници

348

EAN

9783639331981

ISBN

3639331982

Enbook ID

06839887

Издател

VDM Verlag

Теглоt

508

Размери

152 x 229 x 20

Пълно описание

This unique Doctorate thesis addresses the knowledge gap regarding competitor study practices in small enterprises. It develops new theory, and presents best competitor study practices. It has used a cross-sectional qualitative multi-case study analysis methodology to study the competitor study practices of 7 very different small Dutch business-to-business enterprises. The research discovered hitherto unknown and unexpected relationships between the competitor study activities of small enterprises, SEs, and their relative competitive market positions. SEs with strong positions place a low importance on competitors, but SEs with weak positions place a high importance on competitors. Unexpectedly, these weak SEs are also responsible for most of discovered unethical and illegal competitor data collection practices. SEs with strong or stable relative market positions improve their market positions with their developed absorptive capacities, whereas SEs with weak relative market positions do not. The study's implication for practice are the 3 best practice' competitor study recommendations sets relative to the 3 SE relative competitive market position categories.

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Do Small Enterprises study Competitors?

Информация за книгата

Пълно описание

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