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Drunk Tank Pink

Name: Drunk Tank Pink
Brand: Oneworld Publications
SKU: 9781780745831
Price: 11.18 EUR
Availability: InStock

Автор: Adam Alter

Език:

Корици: С меки корици

Издател: Oneworld Publications

Наличност: Външен склад

Изпращаме след 14-21 дни

11.18 € 21.87 лв

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an ext...

Информация за книгата

Автор

Adam Alter

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

272

EAN

9781780745831

ISBN

1780745834

Enbook ID

02757022

Издател

Oneworld Publications

Теглоt

244

Размери

130 x 131 x 25

Пълно описание

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.