E-commerce Operations Management

Name: E-commerce Operations Management
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789812380159
Price: 81.87 EUR
Availability: InStock

Автор: Marc J. Schniederjans, Qing Cao

Език:

Корици: С твърди корици

Издател: World Scientific Publishing Co Pte Ltd

Наличност: 50% вероятност

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This text focuses on managerial issues of operations management for e-commerce businesses. Specifica...

Информация за книгата

Автор

Marc J. Schniederjans, Qing Cao

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2002

страници

308

EAN

9789812380159

ISBN

9812380159

Enbook ID

05067211

Издател

World Scientific Publishing Co Pte Ltd

Теглоt

667

Размери

167 x 257 x 21

Пълно описание

This text focuses on managerial issues of operations management for e-commerce businesses. Specifically, it seeks to help students interested in the managerial aspects of running e-businesses know what is important in their operations, including personnel, technology and systems. The work shows how the basic content of operations management (such as quality, inventory, product design and so on) should be applied in an e-business. E-commerce research findings and methodologies have been incorporated to offer a broader range of academic contributions. The text is based on empirical evidence provided by numerous e-commerce organizations and research scholars. The text also presents a detailed, step-by-step set of procedures and successful strategies that readers can use immediately. New knowledge has to be made easy to use and the authors have integrated the current theory with current practice so that readers can see the benefits and use them without delay.

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Информация за книгата

Пълно описание

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