Английски език
Today, discourses on innovation are ubiquitous, as enterprises world-wide are turning their focus on innovation to sustain competitive advantage. The emerging global electronic marketplace, which is characterised by increased personal computing, improved communication networks, newer digital applications, rapidly evolving web environments and the proven fact that the Internet is emerging into a global market place, is creating a radically new environment world-wide. As these technological inventions are poised to improve the way enterprises collaborate and manage their information, it is important to highlight, that the rapidity of technological change is being driven by the innovations in Information and Communication Technologies (ICTs) and driving the design and creation of all ICT artefacts is the field of software engineering. This collective change to innovation favoured by ICTs is called ''E-Innovation'' and in the present competitive landscape, the large as well as the small enterprises are depending on ICT-based innovations to sustain the lead. Today, ''E-innovation'' is an emerging discipline for proactively responding to an electronic environment, whose main attribute is continuous radical change and the spread of ''E-Innovation'' is driving the growth of the global economy. The delivery of traditional innovation is being enhanced through innovative applications based on the Internet. In this context, it is important to highlight E-Business as an internet-mediated integration of business processes, applications and information systems. E-Business innovations are redefining the existing business processes, besides changing the internal business processes of the firm. Against this backdrop, this volume offers a mix of articles and cases and delves into the emerging trends in e-innovation with focus on e-business innovations.
