e-Marketing

Applications of Information Technology and the Internet within Marketing

Автор: Molenaar, Cor (Erasmus University, the Netherlands)

Език:

Корици: С меки корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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108.21 € 211.64 лв

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact...

Информация за книгата

Автор

Molenaar, Cor (Erasmus University, the Netherlands)

Език

Английски език

Корици

Книга - С меки корици

Издадена

2011

страници

238

EAN

9780415677288

ISBN

0415677289

Enbook ID

04387597

Издател

Taylor & Francis Ltd

Теглоt

468

Размери

175 x 244 x 15

Пълно описание

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn t mean, however, that old marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout as well as an accompanying website, e-Marketing is an essential read for all marketing and business administration students.

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e-Marketing

Applications of Information Technology and the Internet within Marketing

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