E-Roadmapping

Name: E-Roadmapping
Brand: PALGRAVE MACMILLAN
SKU: 9780333786956
Price: 59.17 EUR
Availability: InStock

Digital Strategising for the New Economy

Автор: Stefan P. Bornheim

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

59.17 € 115.73 лв

This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to stra...

Информация за книгата

Автор

Stefan P. Bornheim

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2001

страници

192

EAN

9780333786956

ISBN

0333786955

Enbook ID

04599522

Издател

PALGRAVE MACMILLAN

Теглоt

456

Размери

140 x 216 x 17

Пълно описание

This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? This work examines ways of dealing with this complexity and provides a tool kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin pointing areas of competition and planning an organization's transformation. The work is based on extensive in-company research and is full of examples of the models in action.

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E-Roadmapping

Digital Strategising for the New Economy

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