E-Roadmapping

Name: E-Roadmapping
Brand: Palgrave Macmillan
SKU: 9781349418589
Price: 59.37 EUR
Availability: InStock

Digital Strategising for the New Economy

Автор: Stefan P. Bornheim

Език:

Корици: С меки корици

Издател: Palgrave Macmillan

Наличност: Външен склад в ограничено количество

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59.37 € 116.12 лв

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to str...

Информация за книгата

Автор

Stefan P. Bornheim

Език

Английски език

Корици

Книга - С меки корици

Издадена

2001

страници

192

EAN

9781349418589

Enbook ID

12043290

Издател

Palgrave Macmillan

Теглоt

276

Размери

140 x 216 x 12

Пълно описание

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business landscape, pin-pointing areas of competition and planning an organisation's transformation. Based on extensive in-company research and full of examples of the models in action, e-Roadmapping is a stimulating look at the sharp end of the new e-Conomy.

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E-Roadmapping

Digital Strategising for the New Economy

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Пълно описание

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Клиенти, които купиха тази книга, купиха също