Книга E-Shock Michael De Kare-Silver

E-Shock

The electronic shopping revolution: strategies for retailers and manufacturers

Език: Английски език
Корици: С меки корици
Издател: Palgrave Macmillan
Наличност: Външен склад
Изпращаме след 10-18 дни
38.42 75.15 лв
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
1998
страници
279
EAN
9781349147762
ISBN
1349147761
Enbook ID
03614551
Издател
Теглоt
452
Размери
155 x 235 x 16

Пълно описание

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.

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