Effects of Return Commission

Name: Effects of Return Commission
Brand: LAP Lambert Academic Publishing
SKU: 9783838329741
Price: 44.86 EUR
Availability: InStock

on Customer Satisfaction, Loyalty and Corporate Image

Автор: Carlijn Evers

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

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44.86 € 87.75 лв

The aim of this report is to gain more insight into the understanding of return commission, in the s...

Информация за книгата

Автор

Carlijn Evers

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

112

EAN

9783838329741

Enbook ID

06930479

Издател

LAP Lambert Academic Publishing

Теглоt

185

Размери

150 x 220 x 7

Пълно описание

The aim of this report is to gain more insight into the understanding of return commission, in the shape of free gifts as well as money in return. In this report, relationships between return commission and customer satisfaction and corporate image will be researched. Motives for this research are that lately financial intermediaries follow the trend of offering free gifts and money in return when customers take out insurance policies, even though yet little empirical research has been done on this topic. The main conclusion of this report is that, when return commission is boosting sales, companies should offer it since no negative consequences with regard to customer satisfaction and corporate image are identified. Furthermore, the best option for companies is to offer return commission in the shape of money, as it is yielding the highest levels of customer satisfaction across the different groups categorized by demographic variables (gender, age, income).

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Effects of Return Commission

on Customer Satisfaction, Loyalty and Corporate Image

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също