Книга Electronic Commerce and Web 2.0 Matthias Wißotzki

Electronic Commerce and Web 2.0

A Managerial Approach for Start-up Businesses in the"new" Internet

Автор: Matthias Wißotzki
Език: Английски език
Корици: С меки корици
Издател: VDM Verlag Dr. Mueller E.K.
Наличност: Външен склад
Изпращаме след 9-15 дни
68.60 134.17 лв
In addition to the classification of the Electronic§Commerce with respect to the information society...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2008
страници
184
EAN
9783639094527
ISBN
3639094522
Enbook ID
06818518
Теглоt
254
Размери
152 x 229 x 10

Пълно описание

In addition to the classification of the Electronic§Commerce with respect to the information society,§potentials regarding the online trade business will§be elucidated. In the first chapters, general§preconditions and enterprise foundation concepts are§illustrated. Aspects like the Electronic Commerce,§the strategy management process as well as the§regulatory framework with focus on online trade§start-ups will be presented by explanations and§examples. §In the main part, the term Web 2.0 is defined as§well as its fragmentation into different approaches§is shown. The components of these approaches are to§be used latterly as criteria for the analysis of§actual Electronic Commerce solutions. In a set of§tests and analyses as well as a preceding§classification, nine systems are evaluated concerning§their Web 2.0 functionalities. Aspects of the§implementation will be introduced by an example§solution. Apart from the general settings and system§requirements particularly different Web 2.0 extension§measures will be treated. A practical example of an§Electronic Commerce start-up enterprise is finally§presented. In addition to the classification of the Electronic§Commerce with respect to the information society,§potentials regarding the online trade business will§be elucidated. In the first chapters, general§preconditions and enterprise foundation concepts are§illustrated. Aspects like the Electronic Commerce,§the strategy management process as well as the§regulatory framework with focus on online trade§start-ups will be presented by explanations and§examples. §In the main part, the term Web 2.0 is defined as§well as its fragmentation into different approaches§is shown. The components of these approaches are to§be used latterly as criteria for the analysis of§actual Electronic Commerce solutions. In a set of§tests and analyses as well as a preceding§classification, nine systems are evaluated concerning§their Web 2.0 functionalities. Aspects of the§implementation will be introduced by an example§solution. Apart from the general settings and system§requirements particularly different Web 2.0 extension§measures will be treated. A practical example of an§Electronic Commerce start-up enterprise is finally§presented.

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