Electronic Customer Relationship Management (e-CRM)

Name: Electronic Customer Relationship Management (e-CRM)
Brand: LAP Lambert Academic Publishing
SKU: 9786139576333
Price: 36.62 EUR
Availability: InStock

From the Perspective of Two Banks with Online Marketing in Pakistan: case of HSBC PK and Standard Chartered Bank PK

Автор: Abdul Shakoor

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

Изпращаме след 8-11 дни

36.62 € 71.62 лв

This study observes an approach which is known as explorative because it aims to evaluate and examin...

Информация за книгата

Автор

Abdul Shakoor

Език

Английски език

Корици

Книга - С меки корици

Издадена

2018

страници

EAN

9786139576333

Enbook ID

20198845

Издател

LAP Lambert Academic Publishing

Теглоt

125

Размери

150 x 220 x 4

Пълно описание

This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. This study builds on the existing literature and theories within customer relationship marketing (CRM). The subfield to CRM, called e-CRM, is further studied the phenomenon of online marketing and online CRM (customer relationship management) in a banking business context. The study builds upon empirical studies of two banks using online banking on a daily basis. The empirical material was collected through face-to-face interviews in order to gain knowledge and understanding of how corporations use e-CRM. Moreover, observations were conducted in order to gain a deeper understanding of how differently e-CRM was used by the two banks, and to see how customers reacted to their initiatives. e-CRM is a new way to interact, it involves rapid interactions that are spread faster and can be visible to anyone using the Internet.

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Electronic Customer Relationship Management (e-CRM)

From the Perspective of Two Banks with Online Marketing in Pakistan: case of HSBC PK and Standard Chartered Bank PK

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също