Elusive Consumption

Автор: Helene Brembeck, Karin M. Ekstrom

Език:

Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: Външен склад

Изпращаме след 14-21 дни

202.54 € 396.13 лв

In the context of rising consumerism and globalization, books on consumption are numerous. These ten...

Информация за книгата

Автор

Helene Brembeck, Karin M. Ekstrom

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2004

страници

256

EAN

9781859737637

ISBN

1859737633

Enbook ID

05119810

Издател

Taylor & Francis Ltd

Теглоt

514

Размери

152 x 239 x 20

Пълно описание

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?

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