Книга Embedded Lead Users inside the Firm Tim Schweisfurth

Embedded Lead Users inside the Firm

How innovative user employees contribute to the corporate product innovation process

Автор: Tim Schweisfurth
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 5-8 дни
52.65 102.98 лв
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit l...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
221
EAN
9783658000653
ISBN
3658000651
Enbook ID
01687886
Теглоt
3202
Размери
148 x 210 x 14

Пълно описание

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit lead user characteristics in relation to their employing firm s products or services. Examples for this phenomenon exist amongst others in the sporting industry in which users of sporting goods are at the same time employed by manufacturers of these goods. In three consecutive studies Tim Schweisfurth explores how embedded lead users contribute to corporate innovation. He shows what factors foster the lead userness of employees and what characterizes embedded lead users behaviors. Various implications for firms are discussed, e.g. with respect to leveraging user knowledge for innovation.§

Може също да ви хареса

105.06 205.48 лв
133.24 260.60 лв
50.15 98.09 лв
22.37 43.75 лв
227.45 444.85 лв
9.86 19.28 лв

Nice and the Good

Iris Murdoch
12.26 23.98 лв
79.28 155.07 лв
24.87 48.65 лв
34.38 67.25 лв

Клиенти, които купиха тази книга, купиха също

Tito

Sokolaj
5.70 11.15 лв
9.11 17.81 лв
13.86 27.11 лв
16.91 33.08 лв
16.86 32.98 лв
15.41 30.14 лв

Kine Umbanda 9000

Oscar Legua Ychillumpa
6.85 13.40 лв