Embedded Lead Users inside the Firm

Name: Embedded Lead Users inside the Firm
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658000653
Price: 52.65 EUR
Availability: InStock

How innovative user employees contribute to the corporate product innovation process

Автор: Tim Schweisfurth

Език:

Корици: С меки корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад

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The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit l...

Информация за книгата

Автор

Tim Schweisfurth

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

221

EAN

9783658000653

ISBN

3658000651

Enbook ID

01687886

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

3202

Размери

148 x 210 x 14

Пълно описание

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit lead user characteristics in relation to their employing firm s products or services. Examples for this phenomenon exist amongst others in the sporting industry in which users of sporting goods are at the same time employed by manufacturers of these goods. In three consecutive studies Tim Schweisfurth explores how embedded lead users contribute to corporate innovation. He shows what factors foster the lead userness of employees and what characterizes embedded lead users behaviors. Various implications for firms are discussed, e.g. with respect to leveraging user knowledge for innovation.§

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Embedded Lead Users inside the Firm

How innovative user employees contribute to the corporate product innovation process

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също