Ends Game

Name: Ends Game
Brand: MIT Press Ltd
SKU: 9780262542777
Price: 20.59 EUR
Availability: InStock

How Smart Companies Stop Selling Products and Start Delivering Value

Автор: Marco Bertini, Oded Koenigsberg

Език:

Корици: С меки корици

Издател: MIT Press Ltd

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How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than...

Информация за книгата

Автор

Marco Bertini, Oded Koenigsberg

Език

Английски език

Корици

Книга - С меки корици

Издадена

2022

страници

200

EAN

9780262542777

ISBN

0262542773

Enbook ID

35770330

Издател

MIT Press Ltd

Теглоt

262

Размери

219 x 141 x 17

Пълно описание

How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and services.Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (products and services), they adopt innovative revenue models to pursue the "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

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Ends Game

How Smart Companies Stop Selling Products and Start Delivering Value

Информация за книгата

Пълно описание

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