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Книга Energy Branding Fridrik Larsen

Energy Branding

Harnessing Consumer Power

Автор: Fridrik Larsen
Език: Английски език
Корици: С меки корици
Издател: Springer International Publishing AG
Наличност: Външен склад
Изпращаме след 5-8 дни
59.66 € 116.69 лв
Demonstrating the potential of building strong brands in the energy sector, this book explores the c...

Информация за книгата

Автор
Fridrik Larsen
Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
173
EAN
9783319861012
Enbook ID
20094281
Издател
Springer International Publishing AG
Теглоt
454
Размери
148 x 210 x 11

Пълно описание

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

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