Enterprise Marketing Management

The New Science of Marketing

Автор: Dave Sutton, Tom Klein

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at t...

Информация за книгата

Автор

Dave Sutton, Tom Klein

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2003

страници

224

EAN

9780471267720

ISBN

0471267724

Enbook ID

04889183

Издател

John Wiley & Sons Inc

Теглоt

474

Размери

154 x 232 x 20

Пълно описание

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

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Enterprise Marketing Management

The New Science of Marketing

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