eTourism

Information technology for strategic tourism management

Автор: Dimitrios Buhalis

Език:

Корици: С меки корици

Издател: PEARSON Education Limited

Наличност: Външен склад

Изпращаме след 5-8 дни

82.81 € 161.96 лв

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospi...

Информация за книгата

Автор

Dimitrios Buhalis

Език

Английски език

Корици

Книга - С меки корици

Издадена

2002

страници

408

EAN

9780582357402

ISBN

0582357403

Enbook ID

04105929

Издател

PEARSON Education Limited

Теглоt

772

Размери

190 x 246 x 22

Пълно описание

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating.This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By analysing the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that eTourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that eTourism increasingly determines the competitiveness of the organization, and therefore, it is critical for the competitiveness of the industry in the longer term.

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eTourism

Information technology for strategic tourism management

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