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Книга Eurasian Business Perspectives Meltem S. Ucal

Eurasian Business Perspectives

Автор: Meltem S. Ucal, Ender Demir, Hakan Danis
Език: Английски език
Корици: С меки корици
Издател: Springer Nature Switzerland AG
Наличност: Външен склад
Изпращаме след 5-8 дни
157.76 € 308.56 лв
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirica...

Информация за книгата

Автор
Meltem S. Ucal, Ender Demir, Hakan Danis
Език
Английски език
Корици
Книга - С меки корици
Издадена
2021
страници
367
EAN
9783030350536
ISBN
3030350533
Enbook ID
35105688
Издател
Springer Nature Switzerland AG
Теглоt
593
Размери
155 x 235 x 21

Пълно описание

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.