Events Management

Автор: Nicole Ferdinand, Paul James Kitchin

Език:

Корици: С меки корици

Издател: SAGE Publications Ltd

Наличност: Външен склад

Изпращаме след 14-20 дни

53.34 € 104.32 лв

Taking an explicit international approach to the subject, Events Management combines theory and prac...

Информация за книгата

Автор

Nicole Ferdinand, Paul James Kitchin

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

384

EAN

9781473919099

ISBN

1473919096

Enbook ID

13575306

Издател

SAGE Publications Ltd

Теглоt

674

Размери

190 x 233 x 20

Пълно описание

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Written by a high profile international team of authors, the text features cases spanning Europe, Africa, Asia, Australia and North America and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies and "Diary of an Events Manager" in each chapter as well as five extended case studies at the back of the book to give students a window into the real life of a practitioner.

Brand new to the 2^nd edition:

Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
New case studies in every chapter illustrating real life and diverse practical applications of each topic
Updated theory about the critical global issues affecting events and the main drivers of change in the industry

A selection of links to Power points and an Instructors manual for lecturer, events-related videos for fun additional educational viewing and author-selected SAGE journal articles for advanced learning and cutting edge research about events can be found at https://study.sagepub.com/ferdinand2e

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Events Management

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също