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Книга Events Management Dhananjaya Nawarathna

Events Management

Автор: Dhananjaya Nawarathna
Език: Английски език
Корици: С меки корици
Издател: LAP LAMBERT Academic Publishing
Наличност: Външен склад
Изпращаме след 5-8 дни
36.62 € 71.62 лв
Events are becoming an integral part of tourism development and marketing strategies. Mega-events ca...

Информация за книгата

Автор
Dhananjaya Nawarathna
Език
Английски език
Корици
Книга - С меки корици
Издадена
2020
страници
76
EAN
9786202527187
ISBN
6202527188
Enbook ID
32889107
Издател
LAP LAMBERT Academic Publishing
Теглоt
122
Размери
152 x 229 x 5

Пълно описание

Events are becoming an integral part of tourism development and marketing strategies. Mega-events can attract very large numbers of event visitors and can have a large cost or psychological effect. Advocating residents to support for mega-events is a complex topic of discussion. Therefore, the proposed model integrates residents' perceived event impacts and perceived quality of life in shaping their support for mega-events. The Olympic Park residential area in Beijing, where the 2008 Summer Olympic Games were held, was identified as fertile ground for testing the proposed model. Structural equation modeling was performed to test the proposed model and findings endorsed by applying Maslow's theory in predicting residents' support for mega-events.

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