Events Management

Name: Events Management
Brand: Taylor & Francis Ltd
SKU: 9780367610043
Price: 84.1 EUR
Availability: InStock

An Introduction

Автор: Bladen, Charles (University of Greenwich, UK), Kennell, James (University of Greenwich, UK), Abson, Emma (University of Greenwich, UK), Wilde, Nick (University of Greenwich, UK)

Език:

Корици: С меки корици

Издател: Taylor & Francis Ltd

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

84.10 € 164.48 лв

Contemporary events management is a diverse and challenging field. This introductory textbook fully...

Информация за книгата

Автор

Bladen, Charles (University of Greenwich, UK), Kennell, James (University of Greenwich, UK), Abson, Emma (University of Greenwich, UK), Wilde, Nick (University of Greenwich, UK)

Език

Английски език

Корици

Книга - С меки корици

Издадена

2023

страници

466

EAN

9780367610043

ISBN

0367610043

Enbook ID

38587383

Издател

Taylor & Francis Ltd

Теглоt

453

Размери

174 x 246

Пълно описание

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.

It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:

New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping.

New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism.

New and updated case studies that cover a wider range of regions.

A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.

Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

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Events Management

An Introduction

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Пълно описание

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