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Evolving Business Models

How CEOs Transform Traditional Companies

Автор: Christoph Franz, Thomas Bieger, Andreas Herrmann

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

Изпращаме след 10-13 дни

77.46 € 151.49 лв

This book addresses the core challenges currently faced by traditional companies. In the age of digi...

Информация за книгата

Автор

Christoph Franz, Thomas Bieger, Andreas Herrmann

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2017

страници

219

EAN

9783319489377

ISBN

3319489372

Enbook ID

15194732

Издател

Springer International Publishing AG

Теглоt

4734

Размери

155 x 235 x 16

Пълно описание

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.