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Книга Evolving Business Models Thomas Bieger

Evolving Business Models

How CEOs Transform Traditional Companies

Автор: Thomas Bieger, Christoph Franz, Andreas Herrmann
Език: Английски език
Корици: С меки корици
Издател: Springer International Publishing AG
Наличност: Външен склад
Изпращаме след 5-8 дни
51.72 € 101.16 лв
This book addresses the core challenges currently faced by traditional companies. In the age of digi...

Информация за книгата

Автор
Thomas Bieger, Christoph Franz, Andreas Herrmann
Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
219
EAN
9783319840529
Enbook ID
20119119
Издател
Springer International Publishing AG
Теглоt
454
Размери
155 x 235 x 13

Пълно описание

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

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