Expressive Organization

Name: Expressive Organization
Brand: Oxford University Press
SKU: 9780198297789
Price: 89.99 EUR
Availability: InStock

Linking Identity, Reputation, and the Corporate Brand

Автор: Mogens Holten Larsen, Majken Schultz, Mogens Holten Larsen

Език:

Корици: С твърди корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 9-15 дни

89.99 € 176.01 лв

This book challenges current beliefs about organizational identity, reputation, and branding. It con...

Информация за книгата

Автор

Mogens Holten Larsen, Majken Schultz, Mogens Holten Larsen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2000

страници

308

EAN

9780198297789

ISBN

0198297785

Enbook ID

04525414

Издател

Oxford University Press

Теглоt

609

Размери

163 x 242 x 22

Пълно описание

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

Информация за книгата

Пълно описание

Може също да ви хареса

Robur the Conqueror

The Human Body The Temple Of God: Or The Philosophy Of Sociology (1890)

Taking the Liberal Challenge Seriously

Platform Dwellers

Davies and Peck's United Course. Elementary Arithmetic, Oral and Written

Case of the Proprietors of Charles River Bridge Against the Proprietors of Warren Bridge, Argued and Determined in the Supreme Judicial Court of Massa

Christmas Gift

American Idle

Biosynthesis

Taoist Yoga

Rich House

Клиенти, които купиха тази книга, купиха също

France 1/1.500.000 carte administrative et physique (format XXL, laminée)

Lotta Heidin sota

Kreslená periodická tabuľka

Learn French With Short Stories - Parallel French & English Vocabulary for Beginners. Farewell Lyon

Pensieri al limite. Sostanza, funzione e idealizzazione in Cassirer e Husserl

Farma zvířat

GARD (DECOUVRIR)

Mecánica y Ondas. 100 problemas resueltos

Signori del mondo. Ideologie dell'impero in Spagna, Gran Bretagna e Francia 1500-1800

L'adversaire

Der Segen des Himmels sei dein Begleiter