Книга Fashion Communication Nadzeya Kalbaska

Fashion Communication

Език: Английски език
Корици: С твърди корици
Наличност: Външен склад
Изпращаме след 10-13 дни
189.26 370.16 лв
These conference proceedings are the output of one of the first academic events of its nature happen...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2021
страници
352
EAN
9783030813208
ISBN
3030813207
Enbook ID
37189734
Теглоt
694
Размери
160 x 241 x 24

Пълно описание

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

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