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Fashion Forecasting

Name: Fashion Forecasting
Brand: LAP Lambert Academic Publishing
SKU: 9783848401710
Price: 44.85 EUR
Availability: InStock

Understanding the process

Автор: Averil Blakely

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

Изпращаме след 5-8 дни

44.85 € 87.71 лв

Fashion is an extremely fast paced industry where society gets bored easily and in a place where a c...

Информация за книгата

Автор

Averil Blakely

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

EAN

9783848401710

Enbook ID

06888630

Издател

LAP Lambert Academic Publishing

Теглоt

Размери

150 x 220 x 3

Пълно описание

Fashion is an extremely fast paced industry where society gets bored easily and in a place where a consumer quickly tires of a product demands constant rejuvenation of idea in order to keep the momentum of retail and fashion going. This thesis explores the trend prediction methods used within the fashion industry. Methods of trend prediction such as street style and trade shows. Fundamental aspects of how trends are predicted and where they come from are looked at, including how specific trend forecasting agencies function to create a business. The difference between a 'consumer' and a 'customer' is defined and how 'high fashion' and 'high street' differ is also explored. Within this thesis, we learn the job description of a fashion forecasting professional and an insight to how they compile trend information that keeps the ever moving cycle going.