Английски език
This comprehensive text focuses on the fashion segment of the retail industry begins with a broad overview of fashion retailing, this book then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this follow-up to Fashion Retailing: A Multi-Channel Approach, 2nd Edition by Diamond, the authors focus on the globalization of the retail industry with emphasis on the US retail expansion into foreign markets as well as global brands proposed expansion to the US market. The new edition includes coverage of trends in retailing such as how retailers use flash sales and pop-up stores to drive business. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and basic business concepts involved. New to this Edition: - New chapter 10 Communicating to Customers through Electronic Media - New 'Happening Now' cases offer a look at current practices of retailers such as J. Crew, Mango, Gap and Massimo Dutti - Coverage of sustainable fashion, the growth of multicultural markets, and the impact of technology and e-commerce
