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Книга Focus Group Dynamics Muhammad Amir Adam

Focus Group Dynamics

Автор: Muhammad Amir Adam
Език: Английски език
Корици: С меки корици
Издател: LAP Lambert Academic Publishing
Наличност: Външен склад
Изпращаме след 5-8 дни
45.78 € 89.55 лв
The book details the fundamentals of focus group research which are an important aspect of marketing...

Информация за книгата

Автор
Muhammad Amir Adam
Език
Английски език
Корици
Книга - С меки корици
Издадена
2017
страници
108
EAN
9783330032941
Enbook ID
15843746
Издател
LAP Lambert Academic Publishing
Теглоt
180
Размери
150 x 220 x 6

Пълно описание

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

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