Focus

Name: Focus
Brand: HarperBusiness
SKU: 9780060799908
Price: 13.84 EUR
Availability: InStock

The Future Of Your Company Depends On It

Автор: Al Ries

Език:

Корици: С меки корици

Издател: HarperBusiness

Наличност: Външен склад

Изпращаме след 9-15 дни

13.84 € 27.08 лв

What's the secret to a company's continued growth and prosperity? Internationally known marketing ex...

Информация за книгата

Автор

Al Ries

Език

Английски език

Корици

Книга - С меки корици

Издадена

2005

страници

304

EAN

9780060799908

ISBN

0060799900

Enbook ID

10963466

Издател

HarperBusiness

Теглоt

163

Размери

127 x 203 x 25

Пълно описание

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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Focus

The Future Of Your Company Depends On It

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също