Framework for Marketing Management, A, Global Edition

European Edition

Автор: Kevin Lane Keller

Език:

Корици: С меки корици

Издател: PEARSON Education Limited

Наличност: Външен склад

Изпращаме след 3-6 дни

82.62 € 161.60 лв

A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a con...

Информация за книгата

Автор

Kevin Lane Keller

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

352

EAN

9781292093147

ISBN

9781292093147

Enbook ID

03030389

Издател

PEARSON Education Limited

Теглоt

560

Размери

232 x 190 x 18

Пълно описание

A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Може също да ви хареса

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Framework for Marketing Management, A, Global Edition

European Edition

Информация за книгата

Пълно описание

Може също да ви хареса