Над 4 милиона заглавия на английски и други езици! Открийте новата си история още днес! Безплатна доставка за поръчки над 69.99€

Виж статуса на поръчката

Свържете се с нас

Franchising Dreams

Name: Franchising Dreams
Brand: The University of Chicago Press
SKU: 9780226051918
Price: 34.47 EUR
Availability: InStock

The Lure of Entrepreneurship in America

Автор: Peter M. Birkeland

Език:

Корици: С меки корици

Издател: The University of Chicago Press

Наличност: Външен склад

Изпращаме след 9-15 дни

34.47 € 67.42 лв

Franchises have become an ever-present feature of American life, both in our landscapes and our econ...

Информация за книгата

Автор

Peter M. Birkeland

Език

Английски език

Корици

Книга - С меки корици

Издадена

2004

страници

196

EAN

9780226051918

ISBN

0226051919

Enbook ID

04542601

Издател

The University of Chicago Press

Теглоt

262

Размери

145 x 204 x 15

Пълно описание

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.